Now that you have set up your affiliate website, it is time to think about your marketing strategy. Affiliate marketing can make you a lot of money if you know how to play the game—and if you want to win the game, you need to understand what shoppers want to see on your website.
In today’s tips, we help you set up your strategy by first thinking about how to target the best audience for your affiliate website.
Big Audience vs. Niche Audience
The Internet is a big place and your affiliate website is just a tiny part of it; but that doesn’t mean you can’t get shoppers to buy products through your website. The easiest way to make money through affiliate marketing is to avoid selling your products to as big of an audience as possible, because there are already too many affiliate competitors trying to do just that.
Instead, what you want to do is target a small group of people who share similar interests or needs (what some marketers call a niche audience). When choosing a niche audience think about:
By becoming an expert on your niche audience, you will be able to find a way to match your affiliate products to their specific needs, which your competitors can’t do because they are too busy trying to sell to everyone.